Creative Concept

For the creative concept part of my summative brief, I have made 3 moodboards to hilight my ideas. My first moodboard is showcases the materials/patterns i would use for the fried egg holder and my artist inspiration Yordanka Poleganova. For my second moodboard, I've explored the idea of bringing utility tech to the kitchen world. E.g - turning the fried egg holder into jewellery. I've looked at Jeff Koons as my artist inspiration. Finally for the last moodboard, I've looked at turning food into architecture and giving a geometric edge to B&M, empasising the idea of turning food into art. I looked at Carl Warner and Edgar Artis as inspiration. For the execution part of my project, I am going to bring forward my last moodboard and make an instagram account.