BIG IDEA

For the second part of the summative brief, is "The Big Idea' which is looking at the combination of the non-fashion brand allocated, the product and the fashion brand. Aswell as 'future utility' i was also given, "B&M" and a "fried egg holder". After researching B&M a 'big brand, big savings' company which has a multi-purpose function to sell cheap brands for a cheap price, I then looked at their social media prescence in which they have a 70.4k following on Instagram, 1,029,207 following on facebook and a 52.3k following on twitter. Then I researched a 'fried egg holder' which likewise B&M has a multi-purpose function compared to cooking fried eggs normally; it's tech and gives the buyer a sense of accomplishment for making a perfectly neat fried egg. Aswell as that, it's easier to clean.