Halycon Gallery

Today I visited the Halycon Gallery in Bond Street as they were having an exhibition on Andy Warhol. "Andy Warhol (1928-1987) was an American artist who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture, and advertising that flourished by the 1960's". 

As a lover of pop art, I jumped on the bandwagon to visit this exclusive and quite hidden exhibition nestled in the heart of bond street and took some photos of my favourite Warhol work.

Enjoy! A x

Fragrance Brief

Our new assessment for Module 2 is a "fragrance brief" which involves researching, understanding and collecting data in reference to which fragrances are prominent in the market right now. As a lover of perfume and all things which smell aromatic, I decided to dedicate this blog post to my favourite smelling fragrances which differ from candles to perfumes. 

Enjoy A x

Political Fashion

The rise in political fashion is a topic I feel is needed to blog about. Following the rise of Trump and the slogan "make america great again" has a mixture of positive and negative connatations. For example at the 2017 Grammy awards; singer Joy Villa opted for a political inspired dress in the american flag colours which the slogan "make america great again" and on the back a huge embellished sign saying "Trump". 

In addition, Calvin Klein delivered a political message at Fashion Week which stated: "David Bowie’s infamous song “This is Not America,” designer Raf Simons made a pointed message during his debut collection for Calvin Klein at New York Fashion week. "It reflects the environment," Simons wrote in the show notes. "It is the coming together of different characters and different individuals — just like America itself." The music, the clothes and even patterned bandanas he sent to guests with a note saying: “Unity, inclusion, hope and acceptance: Join us at Calvin Klein in wearing the white bandanna. #tiedtogether,” Simons wanted to use his platform to put his message across.“When you have a voice, you should use it," Simons said backstage just last week at his own label's menswear show, almost as if alluding to his Calvin Klein show on Friday. There were nods to the American West for both women and men, with denim jackets over loose jeans, or colorful cowboy-style shirts. There was sporty America, in striped tube-sock sleeves — similar to the arm-warmers shown by his men's label. There were crisp business-like suits in black and white, and coats in colorful quilt patterns.

Lastly, Supreme's Spring/Summer 17 collection features Barack Obama in their 90's inspired garms.

Enjoy! A x

Execution (end of summative brief)

For my final images for my summative brief, I have decided to use mix media collage and combine my future utility prints and patterns with the fried egg holder on instagram to promote fashionable utensils sold by B&M. This would altogether give B&M a geometric edge. I am pleased with the outcome of my project as originally I found my ideas hard to combine but eventually merged them together.

Supreme X Louis Vuitton

I've always loved Supreme and when I heard they were doing a high fashion collaboration with Louis Vuitton this got me thinking of how they can merge the two together. "LV will unveil the collaboration at its men’s fall runway show in Paris later today, but this being the 21st century, leaked images are already circulating online. Bandanas, gloves, belts, and an extensive bag and purse range make up just some of the accessories, while we can also make out some dope loafers and, obviously, a baseball bat. Most items are adorned with both the box logo and LV’s iconic monogram pattern". (Highsnobiety)

Creative Concept

For the creative concept part of my summative brief, I have made 3 moodboards to hilight my ideas. My first moodboard is showcases the materials/patterns i would use for the fried egg holder and my artist inspiration Yordanka Poleganova. For my second moodboard, I've explored the idea of bringing utility tech to the kitchen world. E.g - turning the fried egg holder into jewellery. I've looked at Jeff Koons as my artist inspiration. Finally for the last moodboard, I've looked at turning food into architecture and giving a geometric edge to B&M, empasising the idea of turning food into art. I looked at Carl Warner and Edgar Artis as inspiration. For the execution part of my project, I am going to bring forward my last moodboard and make an instagram account.

BIG IDEA

For the second part of the summative brief, is "The Big Idea' which is looking at the combination of the non-fashion brand allocated, the product and the fashion brand. Aswell as 'future utility' i was also given, "B&M" and a "fried egg holder". After researching B&M a 'big brand, big savings' company which has a multi-purpose function to sell cheap brands for a cheap price, I then looked at their social media prescence in which they have a 70.4k following on Instagram, 1,029,207 following on facebook and a 52.3k following on twitter. Then I researched a 'fried egg holder' which likewise B&M has a multi-purpose function compared to cooking fried eggs normally; it's tech and gives the buyer a sense of accomplishment for making a perfectly neat fried egg. Aswell as that, it's easier to clean.