Task 3 & Task 4 (FCP)

For the last task of the year, we had to create a perfume brand that was innovative and unique. My brand is called Enhance, it's a wearable fitness technology brand serving the function of making you smell good whilst you workout and giving you that extra oomph whilst doing so #EnhanceYourWorkout.

Inspired by fashion photographers, such as Steven Klein and Guy Bourdin, we had a photoshoot of which we chose 2 girls aged 20 wearing gym attire covered in poster paint to represent our brand.
Here are some sketchbook pages about Task 3 & Task 4. I have throughoughly enjoyed this end project as it has broadened my horrizons on what makes a brand successful and how important the consumer is.

Enjoy! A x

96 Hours

As an avid reader of 'Hypebae' a website specialising in new and exclusive fashion trends and collaborations; when discovering that one of my favourite artists The Weeknd was dropping his 'Starboy' merchandise for 96 hours, I had to jump on the bandwagon. Comprised of an extensive lineup of apparel and accessories, including a "Stargirl" bomber and a "Party Monster" denim jacket, the collection is a fan-girl's dream, something I hope to purchase if I'm lucky enough to bag the items in time.

Enjoy! A x

The Best From Cannes

The Cannes Film Festival this year brought oppulence to a new level with the ballgowns presented. From Hayley Baldwin's eye-catching purple number to Kendall Jenner's show stopping white couture gown, everyone was on their A game. Here are a few of my favourite pieces.

Enjoy! A x

Kracking Kimonos

Kimonos have for several seasons been the accessory of choice for holidaymakers trying to improve their poolside posing ensembles. There's an inherent glamour to the kimono (a garment with a beautiful Japanese history - and fits perfectly into the au courant style equation that is leveraging volume, drama and sweeping lengths. I personally am a huge fan of kimonos as I find them immensly flattering and add that extra dimension and oomph to an outfit, whether it be covering a bikini, paired with a top and flares or merely worn as a dress, the kimono is a key statement piece to have.

Enjoy! A x

Magnum X Moschino

One of my favourite models Cara Delevinge and Moschino have teamed up with Magnum Ice Cream to star in a glossy advert for the treat. The debut clip features Delevinge, Scott and animated Moschino characters illustrated by Uli Meyer, known for his work on "Space Jam".

Whilst researching this, wonderland magazine gave their review on this new advert which I found particularly interesting. "While Delevingne fronts the project, the Moschino creative director has directed a new short, above, working with legendary animator (think Who Framed Roger Rabbit and Space Jam), Uli Meyer. “The collaboration, from designing the beasts to directing the film has been beyond fun for me,” notes Scott of the campaign. “Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day,” he continues, “Fashion is that element of expression that gives you pleasure and allows for you to show off your personality and attitude.” Likewise naming your favourite flavour. Maintaining their title as top of the luxe ice group (something we just coined), Magnum will debut the next part of the campaign in a “big reveal” at the Canne International Film Festival on 18th May. Naturally".

Enjoy! A x

The Rise Of Vintage Clothes

Successful websites such as: Asos Marketplace, Ebay and Frankie Collective collect vintage clothes in which millions of people buy everyday. I find vintage clothes so appealing as not only are they cheaper, but they're also more authentic. Celebrities such as: Sofia Richie who is the face of Adidas   posts frequent instagrams of her wearing athleisure apparel in adidas tracksuits and nike jumpers. I only decided myself to jump on the vintage bandwagon when I realised how much the differ in price is for a reworked champion jumper selling at £30 now to one selling on Asos at £80. Here are some of my favourite vintage pieces. 

Enjoy! A x