Task 3 & Task 4 (FCP)

For the last task of the year, we had to create a perfume brand that was innovative and unique. My brand is called Enhance, it's a wearable fitness technology brand serving the function of making you smell good whilst you workout and giving you that extra oomph whilst doing so #EnhanceYourWorkout.

Inspired by fashion photographers, such as Steven Klein and Guy Bourdin, we had a photoshoot of which we chose 2 girls aged 20 wearing gym attire covered in poster paint to represent our brand.
Here are some sketchbook pages about Task 3 & Task 4. I have throughoughly enjoyed this end project as it has broadened my horrizons on what makes a brand successful and how important the consumer is.

Enjoy! A x