Louis Vuitton Film

We watched "Spirit of Travel" a film made by Louis Vuitton in our seminar. It see's actresses Michelle Williams and Alicia Vikander travelling seperately and as a pair to a joint destination. The film incorporates it's herritage as a luggage maker to draw inspiration for its cruise collection communications. What is most prominent in this film is infact the consumer journey. The video conjures up idea's of this in a more real-world setting outside of shopping to demonstrate that there are smaller steps in between two destination points. 

Patrick Demarchilier who filmed the "Spirit of Travel" manages to seduce the audience by empasising the luxuruous life of these women who travel with the affluential Louis Vuitton bag.