Gigi Hadid X Tommy Hilfiger

Living in a world infactuated by social media, it comes to no suprise that iconic collaborations such as: Gigi Hadid x Tommy Hilfiger, caught my attention on instagram. In my seminar yesterday, we discussed the power and influence that celebrities have on revamping brands, in this case the collaboration of Gigi Hadid, one of the world's biggest supermodels with a huge cult of instragram followers (23.9 million) followers and Tommy Hilfiger, an iconic fashion designer with (2.9 million) followers. Hilfiger made sure that the world knew how prominent and eye-catching this collection would be, by showcasing it at a funfair on a pier with rides, burgers and even a tattoo parlour. The nautical theme reflected Gigi's relaxed yet put-together style. Here are two of my favourite looks from Gigi x Tommy collection.

A x

I love the tailored jacket and nautical theme.

I like the prominent use of logo combined with a slouchy jumper.